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THE ISSUE: How to make attractive booth for the mothers in Indonesia Maternity Baby Expo 2011 THE TASKS: To amuse exhibitor visitors to GOO.N booth, get the exclusive impression of the brand and get attracted to step in To interact with the visitors by letting them involved into the booth activities To drive sales [...]
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THE ISSUE: Low Awareness, No Differentiation, New Campaign THE TASK: Visualize the Thematic to Below-The-Line, generate trials and create experience to consumers THE IDEAS: Create a Mobile Roadshow to some Big Cities: Jakarta, Bandung, Yogyakarta, Surabaya, Semarang in wet market and house complex Tranquilize Your Monster THE RESULTS: Sales and trial target exceeded [...]
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THE ISSUES PT Think Indigo Asia wanted to launch an online-good-deal-shopping website that will allow people can access any lifestyle merchants with good deal in the website. This website is intended as the lifestyle barometer for target market in accessing dining places, leisure venues, and other lifestyle activities. The target market are: college students, urban [...]
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THE ISSUE: Many working parents do not have opportunities to know more about parenting while our generation needs a lot of positive involvement from their parents. THE TASK: Held BERANDA DANCOW PARENTING CENTER: Office to Office Talk Show within lunch time THE IDEA: Dancow Parenting Center would like give opportunities for working parents [...]
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THE ISSUES: Nestlé Indonesia Wellness Campaign in 2010 is “Nikmati Hidup Sehat Bersama Nestlé”. In cooperation with Carrefour Indonesia, 2-weeks in-store activation will be held in 40 Carrefour stores around Indonesia. Nestlé Indonesia needs to held a launching event and should be associated with World’s Milk Day celebration (June 1st) THE TASK: Held a [...]
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THE ISSUE: BCA celebrates its 50th Anniversary as the moment for the bank to claim as the bank who will always set the trend for banking innovations. In addition to that, BCA wants to use the moment to commit as one solid bank with various of business units. THE TASK: Held an event that [...]
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