Indomilk

THE ISSUES:

Mid 2011, new product to be launched but not in a new category: INDOMILK, UHT Low Fat High Calcium, but has uniqueness; enriched with high Vitamin E and Prebiotic.

A communication platform has been formulated for the brand; “Body Bagus, Kulit Mulus” for female and “Body Kuat, Kulit Sehat” for Male (= Good Body, Good Skin)

Targeting to adult age 20 – 40 years old, especially Females, PT Indolakto would like to have a sampling and selling activities in offices and campuses.

 

THE TASKS:

Targeting to adult age 20 – 40 years old, especially Females, PT Indolakto would like to have a sampling and selling activities in offices and campuses within Jakarta.

To create TRIAL and SALES.

THE IDEA:

Conduct Selling and Sampling ROADSHOW to 8 OFFICES and 8 CAMPUSES in JAKARTA

 

THE RESULTS:

Trial meets the target = 400 cups per day

Purchase consumers meet 50% of total visitors and more than 75% of the total Trialists

Exceed sales target in Offices, meet sales target in Campuses

Enthusiasts to the brand

 

EXIGO

Brand Activation Indonesia

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